From a four-year apprenticeship in Melbourne under the legendary Edward Beale to mastering the iconic Vidal Sassoon precision cutting techniques in London, Alexander’s foundation is built on excellence.

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His career took flight when he relocated to the U.S. and opened a high-end Miami salon, quickly becoming the go-to stylist for Gloria Estefan, Julio Iglesias, and the Miami Dolphins Cheerleaders. But Alexander’s true gift isn’t just styling hair — it’s transforming it.

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Today, with over 40 years in the industry, Alexander is still behind the chair, still perfecting his craft, and still mentoring the next generation of stylists to think creatively, work intuitively, and honor the science behind great hair.

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As a Trichologist, inventor of two patented tools, and creator of The Miracle of Science: Breaking Down the Elements of Health and Hair seminar series, Alexander brings a rare depth of knowledge that blends art, science, and heart.

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When he’s not working, you’ll find him cycling, paddle-boarding, or giving back through causes close to his heart — including raising awareness for MS and supporting survivors of domestic violence.